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Digital Marketing Essentials Program

OVERVIEW

India’s future is built on the strength of two major pillars – its youth and the country’s digital boom – both of which are incomplete without each other. This efficient correlation of resources has opened avenues for organizations and businesses to reach out to their audience in simple and far more effective ways. However, to be a digital marketing expert, you need to be dynamic and inventive when communicating with the intelligent and evolved audience of today. And, since the digital world is constantly changing and innovating, it’s extremely crucial for you to keep up with the times and trends. That’s where we step in. Bridge School’s 5 month Digital Marketing Essentials program focuses on honing and building your potential so that you can reinvent and master the world of digital marketing.

This program will benefit:

  • Individuals aspiring to make a start in the Digital Marketing domain.
  • Marketers seeking to build knowledge and understanding of Digital Marketing.
  • Business owners/entrepreneurs who need to apply Digital Marketing in their day-to-day work.
July 21, 2018
5 Months
Gurgaon
Virtual learning 24×7 weekend classes
with industry facility
1800-102-4500
Enquire Now

About Instructor

Saurabh Pandey

CEO, Dotconverse; Former Coo, Olx India; Former Dgm – Airtel; Former Vertical Head, Google Qualification: Pgdbm, Marketing-Apee jay School Of Marketing; Economics(Hons),Economics-Sri Venkateshwara College, University Of Delhi

Khushwant Sharma

Former Digital Marketing Head, Lg India; Former Client Services Director, Web chutney Qualification : MBA, Marketing – Symbiosis Institute Of Management Studies

Course Structure

The Structure of the course is as follows:-

  • The total program duration is 5 months.
  • Learning Methodology – Blended Mode with Face to Face Classes on weekends and online learning during weekdays (via advanced state-of-the-art Virtual Learning Environment (VLE).

Certifications: The course will prepare you for 6 Google certifications and 1 Facebook certification.

Curriculum

Students will be taught 9 courses in this program:-

  • Module 1: Introduction to Digital Marketing & Digital Marketing Strategy
  • Module 2: Web Design & UI Best Practices + Basic SEO + WordPress Website Creation
  • Module 3: Advanced SEO & Content Marketing
  • Module 4: E-mail Marketing & Landing Page Optimisation & Web Analytics Introduction
  • Module 5: Advanced Google Analytics
  • Module 6: Google Adwords- PPC/Search Marketing- Basic to Advanced
  • Module 7: Social Media Marketing, Online Reputation Management Fundamentals & Social Analytics
  • Module 8: Performance & Programmatic Marketing
  • Module 9: E-commerce, Mobile Marketing & Marketing Automation

Module 10: Question Bank

An evaluation conducted at the end of each course will assess the understanding and preparedness of students for placement purpose.

  • In addition to the program content, students will also be trained and guided towards obtaining following certifications:-
  • Google AdWords Fundamentals and Search Advertising to become an AdWords certified professional
  • Google Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Digital Analytics fundamentals
  • Facebook Blueprint Certification

Outcome

The student will be awarded with a certificate after successful completion of Digital Marketing Essentials program. The certification will require a minimum level of academic performance and also cover areas such as attendance, discipline and adherence to school policies.

In addition to this, students will also be trained and guided towards obtaining the following Certifications:

  • Google AdWords Fundamentals and Search Advertising to become an AdWords certified professional
  • Google Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Digital Analytics fundamentals
  • Facebook Blueprint Certification

Selection

Eligibility Criteria

Students applying for this program can be Graduates in any discipline, with an aptitude for numbers and the willingness to learn.

Selection Process

  • Step 1: Candidates will have a short self-assessment quiz.
  • Step 2: The quiz will be followed by a personal interview with a senior member of the academic team.
  • Step 3: All successful candidates in Interview and Assessment quiz will be issued the Letter of Offer from the Registrar, Bridge School of Management.

Center Info

1st Floor, Tower B Infinity Towers,
DLF Cyber City
Gurgaon – 122001
Contact – 1800-102-4500

Enquiry Now